About

TABULAR

TABULAR empowers you to build human connections, making it possible to learn together how to develop elegant semantic models.

Elegance arises where simplicity, efficiency and effectiveness intersect.
Reducing complexity is the foundation of maintainability, making your code easier to understand, easier to modify, and easier to test. Knowing how to apply the right tools and methods will save you valuable time. Ultimately, you want your model to enable decision‑making that leads to a positive impact.
TABULAR operates from the Javatoren in Almelo, The Netherlands.

Chris Woolderink

Hello, my name is Chris, I am Dutch, 41 years old and living in the east side of The Netherlands.

My motto: living life to the DAX! 🙂

Continuous learning is part of my DNA. Attending community conferences has simply become part of what I do. We master knowledge by passing it on.

I find inspiration in the wonderful Power BI community. A community where knowledge moves freely and people help one another so everyone can grow together. 🌱

People Analytics at KPN
My current client is KPN, the Royal Dutch Telecom, where I’m building a large‑scale People Analytics solution centered on a unified HR master cube with multiple subcubes following the Master Model Pattern. The model covers domains such as Employee, Sick Leave, AI Chatbot, Leave, Survey, Contingent Workforce, and Learning & Development.
Two decades of experience

2025 ✅ Microsoft Certified: Fabric Data Engineer Associate (beta exam).

2024 ✅ Microsoft Certified: Fabric Analytics Engineer Associate (beta exam).

2024 ✅ Tabular Editor Certified Trainer. Tabular Editor 3 is the ultimate toolkit for building semantic models.

2024 ✅ Advisor PBIG. Proudly in the background while PBIG keeps thriving.

2021 ✅ Chairman PBIG. Rebuilt new team to keep up the movement.

2019 ✅ First time speaker SQLBits. Demonstrated the DAX Gotchas lab environment with one billion rows.

2019 ✅ Microsoft Certified: Azure Data Engineer Associate + Azure AI Engineer Associate.

2018 ✅ Microsoft Certified: Azure Developer Associate.

2017 ✅ Co-founded PBIG. Leading monthly user group sessions (+/- 100 attendees) and yearly Power BI Gebruikersdag (+/- 700 attendees).

2015 🔵 Founded TABULAR. Self-employed consultant. Clients: PwC, ABN AMRO, Allego, Detron, KPMG and KPN. Volunteered at AMREF Health Africa (NL).

2013 ✅ Joined the Avanade team, owned by Microsoft & Accenture.

2012 ✅ MCSE Business Intelligence by passing six beta exams.

2008-2013 ✅ Adventure of working and living in Edinburgh. 🏰 Companies: Scale-up Skyscanner, start-up Money Dashboard and Company Net with clients Walt Disney and Scotch Whisky Association.

2005-2007 ✅ Entry level developer roles at XCESS and Hinttech.

2005-2007 ✅ Internships at XCESS, Avanade The Netherlands and Info Support.

Microsoft Specific Skills: DAX, Tabular models, Analysis Services, Power Query, T-SQL, Database Projects, Azure Data Factory, SSIS and SSRS.

Other Technical Skills: Dimensional Modeling, Kimball, C# and Object Oriented Programming.